Web Development•Case Study

Bare Rituals: A Skincare Brand Rooted in Presence, Ritual, and Intentional Design

A purpose-driven skincare concept built around one powerful idea: that beauty isn’t about achieving perfection — it’s about returning to presence. The brand needed a digital experience and visual identity that would express this philosophy in both form and function.

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Bare Rituals: A Skincare Brand Rooted in Presence, Ritual, and Intentional Design | Synivo

Bare Rituals: A Skincare Brand Rooted in Presence, Ritual, and Intentional Design

Project Background

Bare Rituals is a purpose-driven skincare concept built around one powerful idea: that beauty isn’t about achieving perfection — it’s about returning to presence. The brand needed a digital experience and visual identity that would express this philosophy in both form and function.

Synivo was brought in to create the brand from scratch — from name and positioning to design, development, and online experience.

Bare Rituals Mobile View

The Vision

The client wanted to build a skincare brand that breaks away from fast beauty trends and superficial standards. Instead, the vision was to:

  • Celebrate imperfection and ritual-based self-care
  • Make skincare feel intimate, sensory, and soulful
  • Create a minimal but warm brand aesthetic
  • Build a clean, eCommerce-friendly website that encourages presence, not pressure

What We Did

Brand Strategy & Identity

We started by naming the brand — Bare Rituals — a name that represents softness, vulnerability, and daily care. From there, we developed:

  • A visual identity system based on softness, simplicity, and natural elegance
  • A typographic voice that balances warmth with clarity
  • A minimalist logo mark that reflects grounding and flow
  • Tone of voice and taglines like “This isn’t about perfect skin, it’s about presence.”

Web Design & Development

We designed and developed a custom eCommerce experience that feels editorial yet shoppable. Built to be mobile-first and conversion-focused, the website includes:

  • Bold product storytelling blocks
  • Real customer ritual experiences
  • Cart and checkout flows that feel intentional and fluid
  • Clean product pages with sensory product descriptions
  • Offers, shipping, and campaign support modules

Bare Rituals UI View

Shopify Integration

The site was fully built on Shopify, using a custom theme to allow:

  • Flexible product grid and promotional blocks
  • Site-wide discount logic (10% off campaigns, timed offers)
  • Worldwide shipping rules + cart logic for $150+ orders
  • Editable CMS for product info, blog, banners, and rituals

User Experience & Mobile Optimization

We ensured the site performs beautifully across devices. From smooth swipe gestures to minimal navigation taps, every user touchpoint was optimized for focus and calm.

Key Features:

  • Load time: <1.5s average
  • Mobile-first, thumb-zone-friendly layouts
  • Typography and spacing built for easy readability
  • Custom icon set and haptic-ready interactions

Results & Impact

Although Bare Rituals is a conceptual portfolio brand, its build showcases Synivo’s full-stack capabilities — from brand DNA to polished, live digital experience.

  • Fully responsive eCommerce site
  • End-to-end design system ready for scale
  • Strong portfolio piece representing DTC wellness brands
  • Foundation for future skincare and lifestyle product launches under client umbrella

Client Voice

“This brand captures a feeling. From the moment you land on the site, it feels like a breath of calm. That’s exactly what we wanted to build — and Synivo made it happen.”

Services Delivered

  • Brand Naming & Positioning
  • Visual Identity Design
  • UI/UX for Web
  • Shopify Development
  • Copywriting & Tagline System
  • Responsive Web Implementation
  • Campaign & Offer Logic Setup